findigl has the tools to help you to sell your property
Achieve higher prices. Reach more buyers. Challenge mortgage valuations. Challenge price estimates.
How we can help you market your property?
findigl gives sellers the tools to understand how their property fits into the market.
Sellers should have two main objectives;
- Sell your house at a price you find acceptable.
- Sell your house at the best price you can.
Typically, sellers aim to maximise their chance of selling a property by interesting as many buyers as they can. Please note, information presented on findigl is opinion and should not be taken to be financial advice.
There are a number of factors involved with selling a property. it is worth understanding how property valuations works. A property's value depends upon;
- The property condition.
- The size of the property.
- The street the property is on - its location.Other comparable properties nearby.
- The quality of the property.
- The contract type (leasehold, freehold).
- The quality of the neighbourhood.
- The desirability of the property - sometimes certain properties has a wow factor.
- Nearby amenities, schools, parks, leisure.
The biggest determinant on price is the mortgage providers and valuation adjustors. A seller may perceive their property to be worth more than the market is willing to pay for it. Despite an individual seller happy to pay over the asking price.
The three key ways findigl can help you sell your property
Gone are the days we can simply hand over full responsibility to an estate agent and wait for the house sell. Selling a property is a partnership between you and your agent. Some sellers do it alone and our platform is perfect for those situations too.
Increase interest
Some of the ways we can help;
- Place your property in a wider market.
- Identify what makes your property unique.
- Benchmark your property against more expensive properties.
- We publish summary information to social media to increase attention.
Analytics and metrics
We process large volumes of information and present insights.
- Print reports.
- Understand the market.
- Consider prices against a range of factors.
- Dashboards and maps with data.
Matching service
We are introducing a service to match buyers to your properties. Here is how it works;
- Buyers searches matches what you are selling.
- You will receive notifications of matches.
- Then connect up with possible buyers.
Fundamentals - why properties fail to achieve the asking price
Keeping rational when selling a property is helped by understanding what factors influences a property's price
Mortgage Valuation Surveys
A mortgage valuation tries to mark the value of a property to the market once an offer has been accepted. It is the mortgage lender's way of trying to ensure the house is market value and of adequate quality. The mortgage lender wants to ensure properties on their portfolio are of fair value. Valuation Surveys are naturally conservative.
Property uniqueness
Linked to valuation surveys, if a property is unique for its area, or is significantly more substantial than nearby properties, estate agents will claim this property cannot be valued. "There is nothing to compare it to." In truth, they are wary of valuation surveys not approving mortgages and time wasted all round.A classic example is a street of terraced houses with the end of terrace owner adding an extension. Whilst they may see benefit for their quality of life, it may not add any value to the property.
Government taxation - Stamp Duty
Stamp duty can leave a buyer faced with two house choices; buying the property below a stamp duty threshold tier or not buying your house. There is not too much we can do about when a government decides to tax something but making your property showcase its features is something you can do.
Examples, Questions and Answers on selling properties
Example to increase interest in your property
How we use data depends upon a combination of our knowledge and our customer's experiences. Land Registry publishes data on the percentage of properties, sold and how many use a mortgage to buy a property. Some streets may have as low as 50% of buyers paying cash upfront versus other streets where almost 100% use a mortgage.
We can see that a street where there are more cash buyers would result in more price pressure to mortgage valuation surveyors.
What is more interesting, is if we widen that net, if we can prove that our property is offering the same facilities as a more expensive area, some cash buyers may prefer to pay a slightly higher price in a less expensive area.
We analyse data to add context to your property
By now, it may make sense that many traditional agents cannot market your property in the correct way because they focus on a location by location approach.
We want to give sellers the tools to explain why their property has the value it should. Often, a buyer doesn't know the nuances of different areas and simply wants a good quality property. Some buyers are in the position to pay a better price.
We analyse data to add context to your property
By now, it may make sense that many traditional agents cannot market your property in the correct way because they focus on a location by location approach.
We want to give sellers the tools to explain why their property has the value it should. Often, a buyer doesn't know the nuances of different areas and simply wants a good quality property. Some buyers are in the position to pay a better price.
Can we use these services now?
findigl is being built in three phases;
- Buyers (Soon).
- Sellers (Next).
- Commercial (agents, property developers, auction houses).
If you would like to keeb abreast of our selling services, please let us know you are interested;
- selling@findigl.com
- Or register here
Can we advertise my property on the findigl platform?
We aren't planning to advertise properties on our platform as we offer a matching service. Our matching service matches your property to what buyers are looking for and for site members (fee paying members) we connect sellers to buyers. We are still working on the exact way this will function.
Of course, get in touch if you think you could benefit from;
- Hosting your properties directly on our platform?
- Incorporating your own property platform into findigl.
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