Publishing content on findigl

Welcome to our guide on publishing content on findigl

We are excited to present our content provider service to findigl customers. We are adding features constantly, but wanted to give you an overview on how our platform works and is intended to work.

Checklist

• Have you got the approval from us at commercial@findigl.com?
• Have you taken a look at Your content on findigl?
• Have you provided us with your company logo?
• Have you read our rules on writing content for findigl?

What is publishing content on findigl all about?

findigl gives your business a platform to put across their ideas, their knowledge and opinions on the property market. Many may say that adding a blog to your own website is a great way to put your business across in a more credible manner, but we see being on our platform as adding an additional level.

Being on findigl is putting your business on a property platform, amongst peers, allowing your business to discuss ideas more freely, adding credibility.

Publishing your content on findigl is about providing your customers and potential customers, more information about your company to show you are more committed about being informative than your peers.

Simple examples of connecting content include;

• Providing a link to your company page on our website.
• Tweeting whenever a new article is published on findigl.
• Linking to our website, perhaps a footer or including our logo?
• Putting your content on other blogging platforms and linking to articles on findigl.

How do we publish content on findigl?

Becoming a findigl content provider

The first thing to do is to contact us at commercial at findigl We will be providing a user interface for this in the future, but for now, we are happy to set up a portal where content can be uploaded to.

A basic overview of content on findigl

We will be providing tools to manage this process to help automate the process.

Markdown format

Markdown is a very simple document format which allows you to write content, which is then converted to a website readable format. In technical speak it is converting text to html.

We use the excellent Stacked IT Markdown Website. It is a simple editor allowing you to write neat documents in "markdown" format which can be converted into html by our website. We have even written documents in Microsoft's "OneNote" and pasted them into the Stacked IT editor".

Images

Images shouldn't be larger than 1100 pixels wide. Images should not be more than 500kb in size. Images can be hosted anywhere and we will be allowing you to upload your pictures and then reference these within your document. Alternatively, they could be hosted on your own website.

Content

We don't recommend documents more than 3000 words. We don't have a hard limit, but we recommend keeping the document focused around a specific subject. This is mainly to do with search engine optimisation, but more importantly, to keep your reader engaged.

Logos

We ask that you provide us with a logo of no more than 300px wide.

Company information

We ask for;

• Company name.
• Logo (an image not more than 300 pixels wide).
• Website address.
• Email address - where your customer should contact you on.

Naming your articles

The one thing which is very important, is the naming of your article. All content must be supplied as a file named like this.

• Title of the document.md
• Title of the document 21 Nov 2021.md The important feature of the document naming is to include a date in the format "dd Mon yyyy" after the document title and before the .md, Acceptable examples include;
• Our best houses 01 Mar 2020.md
• Making your house ready for selling 18 May 2021.md

Giving your content a category - Folder structure

• Root
  • Topic
    • Company
      • Articles

We ask that all content is always attached to a single Topic from the following list;

• Buying and Selling
• Guides
• Lifestyle
• Companies
• Opinion and Research Eventually, we will be adding better search tools and machine learning to help give a richer user information experience. This means you may feature articles

Where is the content displayed?

How and where does our content appear on your site?

Currently, we have our findigl articles page. This is the funnel through which users will navigate to content on findigl. We break articles into subject areas and arrange by date. These articles are searchable by heading and author (company).

What about individual company pages and directory listings?

The powerful element of findigl is we are adding new displays and features constantly. We will provide a permanent company page in the future, accessible by different directory searches for those buying article space. Whilst not a future promise, we are committed to making your content more accessible and presentable to our audience.

Do you guarantee our content is findable through search engines?

We provide no guarantee your content can be found by search engines and placed higher than other platforms. Our goal is to improve traffic to findigl, but we are looking at more innovative ways to improve content accessibility through "network effects".

How long does articles remain for?

We guarantee articles will remain for at least one year, but intend for them to be permanently on our site.

Can we replace articles if we don't like them?

We prefer not to. Simply because of the potential overhead of managing content replacements. We will always endeavor to do our best for our customers, so drop us an email if you want content removed or replaced and we will try to accommodate.

Can we advertise properties on findigl?

There is nothing stopping you providing particulars on properties you have for sale. However, there are rules around advertising properties meaning we don't advise using articles for this purpose. You may prefer to use articles you have sold to help customers get confidence on your abilities.

Main rules for writing content for findigl

Most of these points should be common sense. The most important thing to recognise is your presence on findigl is your voice for your business. We created findigl to connect property companies with their customers adding a more personal and informative touch. The team at findigl are committed to freedom of speech and transparency - this is what findigl is about, but we have to make sure findigl doesn't cause significant challenges to our audience.

Be accurate

It is better to talk about what you have achieved than to make claims like - "The best Estate Agent in the North East." We often provide links and references at the end of articles, but remember, links can get broken over time.

Avoid using individuals being defamatory or misleading about other individuals or businesses

It can be tempting to use individuals to highlight a point, but any article doing so runs the risk of causing offence. It would be better to use the term "The government policy..." than to say, "Housing Secretary Robert Jenrick".

Don't break any laws

It is simpler to avoid being in a challenging situation by keeping abreast of laws on GDPR, Data Protection, copyright, publishing. A simple example is, we only source images for findigl we have taken ourselves or are royalty free.

Use data and facts

We have a dynamic content (data publishing) solution on findigl. By having accurate statistical information, this makes your article more accurate.

Avoid content which is likely to cause significant offence

We celebrate opinion and ideas on findigl. Images should be tasteful, articles which have clear bias against a particular type of individual isn't welcome.

How does findigl approve or review content?

Because we limit the amount of content we publish on findigl, we manually review each article. Here are some things that may happen.

We may recommend slight amendments

If there are potential violations of our rules, we may suggest a slightly different approach.

We may edit the markdown purely for aesthetic reasons

Markdown is an excellent document format, but like any website display technology, sometimes there can be limitations. For this reason, we may have to edit the document slightly.

If we spot errata, we will notify you

Our intention isn't to proof read documents and it isn't offered as a service, but if there are obvious errors it only makes sense to correct them.

We reserve the right not to publish content

In some rare cases, we may have to reject content. It would be a highly unlikely scenario.

We may have to change document titles slightly

If certain characters or words causes conflict when displaying the page, we may have to edit them slightly.

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