findigl creates tools to connect buyers to properties.
You can benefit by working with out technologies to understand you data and let your customers understand your benefits over your competition.
Why is good data important to my business?
Every interaction, be it a telephone call, an email, or a web page search, a comment on a property may have significance. We know of these interactions are termed as window-shopping. One of the key challenges of most small to medium sized estate agencies is they simply do not have the time or technical ability to analyse their data.
Sales funnels in business
One well known technique in marketing is to consider customer interaction as part of a journey - from awareness to customer. By mapping these steps businesses can understand more about what may be affecting sales.
Example of data helping estate agencies understand their operations
We will presenting a simple table of data, from simply reviewing this data, we can make some important conclusions;
Over a period of time, we see asking prices fluctuate above and below the market price.
Web searches tend to be fairly consistent across weeks.
Leads (when a customer makes an enquiry) seems to increase once more properties are below the asking price.
More offers are made below the asking price.
Weekly activity of adverts prices and interest
Above Sale Price
Below or at Sale Price
Lead Success %
Below Asking %
It can be hard to see patterns when looking at data in tables. Charts can help to make information stand out.
Seeing it visually
The above conclusions seem obvious to professionals, but by showing customers data like this - persuading sellers to reduce their asking price during different market conditions may help increase sales.
Similarly, during good market conditions, good data analytics would show your business can give customers above the asking price.
Analytics - using of machine learning and business intelligence in property
Machine Learning in combination with well-designed databases can find all kinds of information about your business you may not have noticed. More importantly, analytics can confirm when trends change.
Talk to us
findigl is a platform with three target customers; buyers, sellers, and commercial.
Currently, findigl is focusing on gaining the trust of buyers to have a better view of the market to find opportunities they didn't know existed.
Estate Agents we have worked use technology to reduce costs and increase revenue already. findigl's focus is not on gimmicks, but offers an edge in creating truth and a real story to tell your customers.