findigl sets out with a clear mission - to give people better access to information on the property market. The key goal is to find value and preserve value.
From a customer perspective, the property market is too estate agent centric. Only a data professional with understanding of property can get the best information for people to use. This is why findigl was created. Findigl was not created to compete with existing property platforms - indeed, we see them as being potential commercial partners.
Please remember, we at findigl are not financial advisors, financially qualified and any data supplied will always be subject to some degree of error. This article is opinion based, but please let us know your thoughts inspire @ findigl
The perpetual housing crisis?
The one thing we have had to do, when creating findigl, was to research property markets. We read lots of news articles, globally, locally. We looked at a lot of data. From reading newspapers, it seems there has always been housing crises. The one thing we have learned, from reading mainstream news commentary on markets is it is nearly always wrong, or MSM presents the right news at the wrong time. Having tools which can separate fact from fiction, reducing opinion always helps clearer decision making.
We have been told by the archetypal estate agent what the property market is doing. We also read the the Evening Standard earlier on that day.
We need real information to make real decisions.
Race to the bottom?
Very little has changed in the way properties are found and purchased. In any industry, there are exceptional companies, exceptional people. What drove the creator of findigl was this feeling that the majority of the market got stuck in a loop. Too many conversations with estate agents who lived in an area or town for twenty years, didn't understand why people commuted to a city, but selling the convenience of a location for commutability.
We shouldn't forget, there are very capable property professionals, and larger platforms using technical innovation. Unfortunately, many don't.
Many people end up either buying on emotion or spend a lot of time weighing up the options. The tools aren't available for most people to be able to undertake effective market analysis.
We see a movement towards self-selling of property through newer online platforms. This may result in sellers and buyers having less access to information. There isn't much incentive for most large online platforms to deliver better and better data.